Look at these numbers from MLB. It's amazing to think the Yanks have over 20% of the market.

Also notice how the bandwagoner are now Phillie Fans. Albeit a lot of their real fans probably bought championship gear.

its a good thing that MLB has merchandise sharing.

The chart shows the percentage of dollar spent for each team with the current dollars percentage to the left and last years dollars to the right. ie Yanks 19.67 % for this current year but 21.59 for last year. Notice the Rays only had .23 last season. Expect that to rise higher than 1.10 over Christmas season. Everyone loves a winner.

Major League Baseball - All
Time Frame:
YTD
Report Date:
11/12/08

Label (Top 50)

%Current Dollars % last year Dollars

AL New York Yankees
19.67 21.59
NL Philadelphia Phillies
11.22 2.56
NL Chicago Cubs
9.98 6.82
AL Boston Red Sox
9.57 12.25
AL Detroit Tigers
8.57 10.72
AL Chicago White Sox
5.08 4.66
NL New York Mets
4.66 4.78
NL Los Angeles Dodgers
4.29 4.40
NL St. Louis Cardinals
4.10 4.66
NL Atlanta Braves
2.84 3.39
NL Cincinnati Reds
1.90 1.98
NL Colorado Rockies
1.78 3.52
AL Minnesota Twins
1.57 1.64
AL Milwaukee Brewers
1.55 1.05
AL Cleveland Indians
1.27 1.52
NL Houston Astros
1.25 1.49
NL San Francisco Giants
1.23 1.96
AL Anaheim Angels
1.22 1.47
AL Tampa Bay Rays
1.10 0.23
AL Oakland Athletics
0.98 1.22
NL Pittsburgh Pirates
0.88 0.92
NL Washington Nationals
0.83 1.11
NL Arizona Diamondbacks
0.77 0.92
NL San Diego Padres
0.72 1.03
AL Baltimore Orioles
0.62 0.86
NL Florida Marlins
0.55 0.53
AL Texas Rangers
0.51 0.64
AL Kansas City Royals
0.51 0.44
AL Seattle Mariners
0.50 0.77
AL Toronto Blue Jays
0.12 0.07

Doesn't say much for the marketing dept.
They have had the bobbleheads for 40 some years and shirts.caps, etc. will only sell to die-hards. If they can't bring a championship home,
the need to be innovative.
An orange and black Oriole Magic Wand is what they need.